About me
Great technology alone doesn’t solve business problems. It takes an understanding of how the business works, how teams work together, and what it takes to turn an idea into something that delivers results.
That’s where I’ve spent the last decade. I’ve led initiatives spanning product, engineering, marketing, sales and legal, bringing different teams and priorities together to deliver measurable business outcomes. At Amazon Music, I led AI products across four teams and 40+ people in San Francisco, Seattle and Berlin. Before that, I built products at CoachHub, DKB, Lesara and Adidas Runtastic.
For five years, I’ve worked hands-on with AI and machine learning, building and scaling production systems. I know what happens between a successful prototype and a reliable solution, and why data quality, integration, governance and ownership matter as much as the models themselves.
With an MBA from ESMT Berlin and an MA in Sales and Marketing, I bring a commercial and strategic perspective to that technical experience. I can connect the business case to the implementation, without losing sight of either.
Today, I put that combination to work for companies looking to make AI deliver real operational impact. From identifying the opportunity and aligning teams to building the solution and making it work in production, I work alongside your people from strategy through execution.
My mottoComplex as necessary, simple as possible.
When I’m not deep in an AI strategy or a client workshop, you’ll probably find me somewhere outside hiking, skiing or playing padel, forcing myself away from screens and recharging.
If we haven’t already, I’d love to connect.
01 Speaking & workshops
I run workshops for product and operations teams, and speak at meetups and conferences on AI, operating models and getting agents into production.
02 Values
Challenge where it matters.
Turn expertise into action.
Different strengths, one direction.
With care, not just competence.
Own the outcome.
03 Experience
Where curiosity turned into capability.
Music streaming
Focus: AI product leadership
Led AI/ML personalisation across music, podcasts, audiobooks and merch, including the Audible launch, working across product, science and engineering.
Outcome
+35% platform adoption and measurable uplift in listening hours, play days and play rate.
B2B SaaS
Focus: AI and data products
Shipped ML products for content recommendations, process automation and coach matching, from research and training to deployment and monitoring.
Outcome
40% faster onboarding, 35% fewer re-matching requests and 85%+ Looker adoption up to C-level.
Digital banking
Focus: Product foundations and operating model
Built the product team, strategy and OKR operating model for a new DKB digital subsidiary, working with board-level stakeholders.
Outcome
Operating foundations in place for a new venture, and the launch of the bank’s Knowledge Centre.
E-commerce
Focus: Growth, conversion and customer journey
Owned the end-to-end shopping journey for a web shop with 4M monthly active users across European markets.
Outcome
60% fewer support inquiries, three new markets and about 2.5% conversion uplift.
Consumer fitness
Focus: Product marketing and partnerships
Ran partnership-led marketing connecting the app with adidas brand experiences.
Outcome
Boston Marathon activation and the launch of an outdoor sports facility in Linz with local partners.